Menu
Your Own Law Firm
  • START HERE
  • Niche Marketing Roadmap
  • Create a Blog in 4 Minutes!
  • Create a Website in 15 Minutes!
  • Aaron Morris
  • Starting Your Own Law Firm
  • Articles
Your Own Law Firm

Category: Articles

The Entertaining Use of “Buy Me A Coffee”

Posted on July 13, 2022January 31, 2023 by Aaron Morris

My discovery of Buy Me A Coffee. My partner and I both donate an inordinate amount of time speaking to callers and responding to emails. These are not clients or even potential clients. Rather, the calls involve the same legal situations that are presented to us over and over, given our practice areas. If a…

+

Using the HP e-Print Feature at Your Law Office

Posted on October 1, 2020October 18, 2020 by Aaron Morris

NOTE: Hard to believe I originally posted this article seven years ago, but I checked and this great printer – the Hp Envy 120 – is still available on Amazon, through third-party sellers. I ended up with two of these, I liked the form factor so much, but ultimately replaced the one in the conference…

+

Organize Your Chrome Bookmarks to Save Time

Posted on September 21, 2020October 18, 2020 by Aaron Morris

I have long been annoyed by one of my morning rituals, because I knew there was a better way to proceed, if I would just take the time to figure out how to organize my Chrome bookmarks. The ritual. There are a couple of things I like to check in the morning. First, I like…

+

Proofreading Documents by Having Them Read to You — Natural Reader Review

Posted on September 12, 2020October 18, 2020 by Aaron Morris

I don’t quite understand the phenomenon. I find great tools, use them for awhile, and then they somehow fall out of my mental toolbox. This is a tool that I used extensively for some time for proofreading documents, and only recently rediscovered it when I came across my own review article. I’ve started using it…

+

Should You Charge for Consultations?

Posted on September 9, 2020April 3, 2022 by Aaron Morris

  When meeting with clients, should you charge for consultations? After implementing the law firm marketing plan contained in Big Fat Pipeline, the calls will start pouring in, and the issue of whether you should charge for client consultations will immediately arise. The answer to that question will turn on your individual circumstances and goals,…

+

Use Your Laptop or Television as a Second Monitor with Windows 10

Posted on August 25, 2020January 10, 2023 by Aaron Morris

  You may not be aware (as evidenced by the number of hardware devices I see being sold that do the same thing), Windows 10 has the ability to mirror your screen to any other Windows 10 computer, as well as other devices compatible with the Miracast standard. It’s a easy, free way to add…

+

Don’t Be That Attorney – The Uncommitted Extortionist

Posted on August 21, 2020January 14, 2023 by Aaron Morris

I see this a lot in the wrongful termination context, and I even warn callers, who are seeking to have their case handled on a contingency basis, that they will likely encounter this type of attorney if they make enough calls. I call these attorneys “Uncommitted Extortionists.” The Uncommitted Extortionist is an attorney who will…

+

Don’t Be That Attorney — Learn to Take Your Lumps With Aplomb

Posted on August 19, 2020January 4, 2023 by Aaron Morris

  Ah, memories. Like the corners of my mind. I came across a news article about an attorney who is experiencing the sting of a footnote by an appellate court, and it reminded me of my own footnote experience. First, my experience. In one of my more bizarre cases, I represented a small business in…

+

Sleazy Attorney Technique No. 8: The Phantom Settlement Offer

Posted on August 18, 2020March 31, 2022 by Aaron Morris

  Recent shenanigans by a particular opposing attorney made me think of a war story which just happens to illustrate Sleazy Attorney Technique no. 8.** When I first started practicing I had to be hit over the head with this technique a few times before I knew what was happening. I tend to assume the…

+

How to Use Flat Fee Arrangements to Promote a Winning (and Profitable) Practice [Updated]

Posted on August 17, 2020January 22, 2023 by Aaron Morris

Flat fee arrangements are amazingly liberating. Most of my fellow litigators won’t take a case on a flat fee, either because they are concerned that they will grossly underestimate the time the case is going to take and end up with an effective hourly rate of $8.25, or simply because they think they’ll make more…

+

How Your Preconceived Notions May Be Costing You Six Figures

Posted on May 18, 2020January 22, 2023 by Aaron Morris

  When meeting with other attorneys at practice seminars, I frequently hear comments like, “I don’t represent individuals” or “I won’t take a case worth less than [fill in the blank].” You may have decided that under your business model it doesn’t make sense to take on small cases, and there is some wisdom to…

+

How to Earn Money on the Side Selling Guns and Methamphetamine

Posted on March 7, 2020February 3, 2023 by Aaron Morris

  For attorneys who have not yet applied the marketing techniques set forth in How to Create a Big, Fat Pipeline of New Clients, making a buck can be a hard slog. But according to a federal grand jury indictment, one enterprising Orange County attorney found a way to earn some extra income with a…

+

Don’t Let the Client’s Problems Create Problems for You

Posted on January 14, 2020October 18, 2020 by Aaron Morris

Being actively concerned about your clients’ problems will naturally come with the territory if you have a heart. When you are representing someone who is about to lose their home due to fraud, or lose visitation of a child through a custody battle, you can’t help but be awed by the life-altering nature of your…

+

Thank God I was only offboarded!

Posted on December 13, 2019October 18, 2020 by Aaron Morris

It has long been the case that law firms never admit to terminating lawyers for financial reasons. Many big companies, the lifeblood of large law firms, want to feel like they have a big, bad law firm working for them. If a firm doesn’t have enough business to keep its lawyers busy, that must mean…

+

Add an Extra Monitor to Your Laptop for $14.99

Posted on October 20, 2019October 18, 2020 by Aaron Morris

How to add an extra monitor. I’ve written before about the quantum leap in efficiency you enjoy when using multiple monitors, and I assume that most attorneys who work with a desktop arrangement have at least two monitors going. But what if you use a laptop instead of a desktop arrangement, or are out and…

+

How to Market Your Law Firm With a Podcast

Posted on August 17, 2019February 2, 2023 by Aaron Morris

Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of law firm marketing. Arguably, the concept of podcasting in its broadest sense – making digital audio files available – has been around since the ‘80s, but the ability…

+

Don’t Dumb-Down Your Content – How to Show Off Your Expertise

Posted on June 7, 2019January 10, 2023 by Aaron Morris

  Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in mind that to protect the confidentiality of my clients I change the story sufficiently so that even they would not recognize it), this week, I received a call…

+

Niches Make Riches – How a $5 Site Can Add $100,000 to Your Income

Posted on April 27, 2019January 10, 2023 by Aaron Morris

  If you’ve been a regular reader here, then you know the heart of my law firm marketing is Internet marketing. Incredibly, I still occasionally get push-back from some attorneys who are doing just fine with no Internet marketing whatsoever, and can’t imagine why I go down that road. I know one attorney in particular…

+

How to Use “Freemiums” to Market Your Law Firm

Posted on January 15, 2019February 2, 2023 by Aaron Morris

“Freemium” is a business model that works by offering a product or service free of charge (typically digital offerings such as eBooks) while charging a premium for advanced features, functionality, or related products and services. The word “freemium” is a portmanteau* combining the two aspects of the business model: “free” and “premium”.  Thanks Wikipedia. Freemiums…

+

All Clients Will Shop On Price if That is the Only Distinguishing Factor

Posted on December 19, 2018October 18, 2020 by Aaron Morris

I’m not here to spread doom and gloom about the legal job market, but these articles keep catching my eye. The latest if from the , where Paul Caron reported on a service he described as the eBay for lawyers, with the terrible name Shpoonkle. The Shpoonkle service allows clients to post their legal problems,…

+

Student Debt? What Student Debt?

Posted on December 18, 2018February 4, 2023 by Aaron Morris

  With the downturn in the economy and the upturn in law school tuition, the perfect storm was created for a bumper crop of extremely dissatisfied law school grads, saddled with debt and finding only poor job prospects.  On my Internet Defamation Blog, I wrote about the law student from Thomas M. Cooley Law School…

+

Ten Tips from a Podcast Listener to Make Your Legal Podcast Better

Posted on October 19, 2018January 10, 2023 by Aaron Morris

  Hosting a podcast is a tremendous way to promote your law firm, as I previously discussed in detail in this article. Even if no one ever listens to the podcast (not a goal I am recommending), the podcast will nonetheless help to establish you as an expert, and brings major SEO benefits. I am…

+

Six Rules for 100% Caller to Client Lead Conversion

Posted on August 24, 2018October 18, 2020 by Aaron Morris

Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are devoting lots of time and resources to marketing, but they just can’t get their firm to where they want it to be. If you find yourself singing that tune, it may be time to take a hard look at your…

+

Don’t (Necessarily) Fear the Duplicate Content Reaper

Posted on June 26, 2018October 18, 2020 by Aaron Morris

Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason this issue would ever present itself. I don’t recommend or suggest that you ever publish IDENTICAL duplicate content. But if you have a blog for each of your various practice areas, it…

+

Another Benefit of Content-Based, Niche Marketing

Posted on June 19, 2018October 18, 2020 by Aaron Morris

I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not get into law for the money. If you read my profile page, you’ll see the motivation to go to law school was a conflation* of…

+
  • 1
  • 2
  • 3
  • Next

Contact Aaron Morris

Aaron Morris
Morris & Stone, LLP
11 Orchard Road, Suite 106
Lake Forest, CA 92630
(714) 954-0700
Email Aaron Morris

Find this information useful or entertaining?

Buy me a coffeeBuy me a coffee

Search YourOwnLawFirm.com

#1 Law Firm Marketing Book on Amazon:

Just $4.99, or get a copy
FREE on Kindle Unlimited!

Starting Your Own Law Firm Series

  • Starting Your Own Law Firm
  • Starting Your Own Law Firm – Should I Really Go “Solo”?
  • Starting Your Own law Firm – Choosing Your Office Space
  • Starting Your Own Law Firm – Equipping Your Office
  • Number 1 Rule for a Satisfying Law Practice
  • Adding Profit by Shedding Preconceived Notions
  • Six Rules for 100% Caller to Client Lead Conversion
  • How to Use Flat Fees for a Profitable Practice
  • How to Market Your Law Firm With a Podcast

Law Firm Marketing Series

  • Niche Marketing Roadmap
  • How to Pick a Niche Practice Area
  • Creating Your Niche Website
    • Create a Blog in 4 Minutes!
    • Create a Website in 15 Minutes!
  • How to Create Epic Content for Your Blog
  • Using Content Marketing to Show Off Your Expertise
  • How a Niche Site Can Add $100,000 to Bottom Line
  • Another Benefit of Content Based Marketing
  • How to Market Your Law Firm With a Podcast
  • 6 Rules for 100% Caller to Client Conversion

Gotta Love Those Travel Points

Recent Wisdom

  • buy me a coffee tip jarThe Entertaining Use of “Buy Me A Coffee”
  • Dealing with clients who are convinced, “They are up to something.”
  • Using the HP e-Print Feature at Your Law Office
  • EfficiencyOrganize Your Chrome Bookmarks to Save Time
  • proofreading documentsProofreading Documents by Having Them Read to You — Natural Reader Review
  • charge for consultationShould You Charge for Consultations?

NOTICE 1 — Affiliate Links

I provide affiliate links in this website that pay me a few shekels if you click through and buy the product. However, in all cases these were products that I use or have thoroughly researched, and would recommend regardless of the affiliate program. Also, I seek out or arrange the best deals for you, so buying the product or service through my affiliate link will often save you money; a clear win-win. If you do purchase through my affiliate link, thank you so much for your support!

NOTICE 2 — NOT LEGAL ADVICE

NOTICE PURSUANT TO BUSINESS & PROFESSIONS CODE SECTION 6158.3: This website is directed to lawyers and the practice of law, and is not directed to potential clients. To the extent the author tells a war story, the outcome of any case will depend on the facts specific to that case. Nothing contained in any portion of this web site should be taken as a representation of how your particular case would be concluded, or even that a case with similar facts will have a similar result. The result of any case discussed herein was dependent on the facts of that case, and the results will differ if based on different facts.

This site seeks to present information in a hopefully entertaining manner. Hyperbolic language should not be taken literally. For example, if the author refers to himself as the “Sultan of SLAPP” or the “Pharaoh of Free Speech,” it should not be assumed that he is actually a Sultan or a Pharaoh.

Factual summaries are entirely accurate in the sense of establishing the legal scenario, but are changed as necessary to protect the privacy of the clients.

Blogroll

  • Aaron Morris
  • Best Defamation Attorney
  • California SLAPP Law
  • Internet Defamation
  • Morris & Stone
  • Practice of Law Blog
  • What is Defamation?
©2023 Your Own Law Firm | WordPress Theme by Superb Themes
Your Own Law Firm
Proudly powered by WordPress Theme: Bloggist.