The keys to your Internet marketing efforts are your blogs and static websites. As I explain at length in my book, How to Create a Big Fat Pipeline of New Clients, you must have a mix of blogs and websites dedicated to your practice areas and the keywords that will bring clients to those sites.
If you have never created a blog and/or website, the idea of creating multiple sites can be daunting. Worse, if you have paid others big money to create a website for you, the idea of having multiple websites probably sounds very expensive.
Put those concerns to rest. With a Bluehost account, you can have an UNLIMITED number of blogs and websites for about $5 per month. And if you base those blogs and websites on the WordPress platform, you can create a blog in just four minutes!
My favorite hosting service for blogs is Bluehost. Bluehost makes the process of creating a blog completely effortless. WordPress has always been user-friendly — that’s why it has grown to be the number one blogging platform — but it was challenging to get it to work on your hosting service. Bluehost offers a one-click installation of WordPress. You simply create an account on Bluehost, click the button to let Bluehost know that you want to create a WordPress blog, and presto, you have a blog, ready for your pearls of wisdom.
CLICK HERE TO SIGNUP FOR BLUEHOST.COM, then follow the videos below to create your first blog.
Ten of the videos are produced by Bluehost, and they provide a detailed overview of working with WordPress. But I begin with an amazing video by Pat Flynn, who creates a blog in real time in just four minutes, and that includes picking a domain name and even entering his credit card information. Pat Flynn is an Internet entrepreneur, so his video is not specific to creating a legal blog, but it is still very informative. I’d listen to the whole thing, but if you want to get right to it, fast forward to the 2:00 minute mark, where he begins the countdown timer and creates the blog. Good stuff!
If you’ve made it to the bottom of this page, and you have followed the instructions step-by-step, you are making amazing process! Take a moment to enjoy a cool beverage (or a hot one that will keep you going) and move onto the next step.
You now have a website or blog, but it is just an empty bucket for now, waiting to be filled with your epic content. If you chose a narrow niche, your site may rank well without much content. I have sites show up on page one of Google before I can get back to them to beef up the content. But all things being equal, Google loves content, and your site will have far better odds of ranking over other sites once it has sufficient content to show up on Google’s radar.
But your sites are not just about search results. Equally important, the content you provide on those sites is what establishes you as a recognized expert. Stated another way, it does little good to get people to come to your site if you don’t wow them once they get there, and that requires epic content. In the next article, I’ll show you how to create EPIC content for your site.
NOTICE: I provide affiliate links in this website that pay me a few shekels if you click through and buy the product. However, in all cases these were products that I use and recommend. There are obviously other hosting companies available, but again this is my recommendation based on my own experience. If you do purchase through my affiliate link, thank you so much for your support!