Remember the days before the pandemic when we actually went to court for trials? In one of my many weird cases, the defendant had managed to continue the trial seven times and delayed my client’s day in court for over a year. Here is the technique he used, and while it is not something I…
Author: Aaron Morris
Don’t Be That Attorney – The Uncommitted Extortionist
I see this a lot in the wrongful termination context, and I even warn callers, who are seeking to have their case handled on a contingency basis, that they will likely encounter this type of attorney if they make enough calls. l these attorneys “Uncommitted Extortionists.” The Uncommitted Extortionist is an attorney who will take…
Don’t Be That Attorney — Learn to Take Your Lumps With Aplomb
Ah, memories. Like the corners of my mind. I came across a news article about an attorney who is experiencing the sting of a footnote by an appellate court, and it reminded me of my own footnote experience. First, my experience. In one of my more bizarre cases, I represented a small business in an…
Sleazy Attorney Technique No. 8: The Phantom Settlement Offer
Recent shenanigans by a particular opposing attorney made me think of a war story which just happens to illustrate Sleazy Attorney Technique no. 8.** When I first started practicing I had to be hit over the head with this technique a few times before I knew what was happening. I tend to assume the…
How to Use Flat Fee Arrangements to Promote a Winning (and Profitable) Practice [Updated]
Flat fee arrangements are amazingly liberating. Most of my fellow litigators won’t take a case on a flat fee, either because they are concerned that they will grossly underestimate the time the case is going to take and end up with an effective hourly rate of $8.25, or simply because they think they’ll make more…
Don’t Let the Client’s Problems Create Problems for You
Being actively concerned about your clients’ problems will naturally come with the territory if you have a heart. When you are representing someone who is about to lose their home due to fraud, or lose visitation of a child through a custody battle, you can’t help but be awed by the life-altering nature of your…
Thank God I was only offboarded!
It has long been the case that law firms never admit to terminating lawyers for financial reasons. Many big companies, the lifeblood of large law firms, want to feel like they have a big, bad law firm working for them. If a firm doesn’t have enough business to keep its lawyers busy, that must mean…
Add an Extra Monitor to Your Laptop for $14.99
How to add an extra monitor. I’ve written before about the quantum leap in efficiency you enjoy when using multiple monitors, and I assume that most attorneys who work with a desktop arrangement have at least two monitors going. But what if you use a laptop instead of a desktop arrangement, or are out and…
How to Market Your Law Firm With a Podcast
Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of law firm marketing. Arguably, the concept of podcasting in its broadest sense – making digital audio files available – has been around since the ‘80s, but the ability…
Don’t Dumb-Down Your Content – How to Show Off Your Expertise
Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in mind that to protect the confidentiality of my clients I change the story sufficiently so that even they would not recognize it), this week, I received a call from…
Niches Make Riches – How a $5 Site Can Add $100,000 to Your Income
If you’ve been a regular reader here, then you know the heart of my law firm marketing is Internet marketing. Incredibly, I still occasionally get push-back from some attorneys who are doing just fine with no Internet marketing whatsoever, and can’t imagine why I go down that road. I know one attorney in particular who…
How to Use “Freemiums” to Market Your Law Firm
“Freemium” is a business model that works by offering a product or service free of charge (typically digital offerings such as eBooks) while charging a premium for advanced features, functionality, or related products and services. The word “freemium” is a portmanteau* combining the two aspects of the business model: “free” and “premium”. Thanks Wikipedia. Freemiums…
All Clients Will Shop On Price if That is the Only Distinguishing Factor
I’m not here to spread doom and gloom about the legal job market, but these articles keep catching my eye. The latest if from the , where Paul Caron reported on a service he described as the eBay for lawyers, with the terrible name Shpoonkle. The Shpoonkle service allows clients to post their legal problems,…
Student Debt? What Student Debt?
With the downturn in the economy and the upturn in law school tuition, the perfect storm was created for a bumper crop of extremely dissatisfied law school grads, saddled with debt and finding only poor job prospects. On my Internet Defamation Blog, I wrote about the law student from Thomas M. Cooley Law School…
Ten Tips from a Podcast Listener to Make Your Legal Podcast Better
Hosting a podcast is a tremendous way to promote your law firm, as I previously discussed in detail in this article. Even if no one ever listens to the podcast (not a goal I am recommending), the podcast will nonetheless help to establish you as an expert, and brings major SEO benefits. I am relatively…
Six Rules for 100% Caller to Client Lead Conversion
Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are devoting lots of time and resources to marketing, but they just can’t get their firm to where they want it to be. If you find yourself singing that tune, it may be time to take a hard look at your…
Don’t (Necessarily) Fear the Duplicate Content Reaper
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason this issue would ever present itself. I don’t recommend or suggest that you ever publish IDENTICAL duplicate content. But if you have a blog for each of your various practice areas, it…
Another Benefit of Content-Based, Niche Marketing
I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not get into law for the money. If you read my profile page, you’ll see the motivation to go to law school was a conflation* of…
Must-Have Plugins for Your Law Firm’s WordPress Website
First, a cautionary tale about plugins. I once switched to a new WordPress theme that I really liked, in part because on the articles page it showed little more than the headline from each blog post. For the reader, that serves up a list of articles from which to choose, without a lot of scrolling….
Don’t Be That Attorney – What Part of “Without Cause” Don’t You Understand?
Forgive me if I periodically vent here, but I’ll use my diatribes to illustrate important points. One of my fundamental points is that the practice of law is far more enjoyable if you are on the right side of a case. You can feel great about what you are doing, knowing that you are on…
Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?
I’ve received this question a few times now by email, so rather than providing the same response each time, I thought I’d respond with an article. I published my book How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days (hereinafter, “Pipeline”) in 2013. It shot to…
Six Most Common Law Firm Marketing Mistakes
1. Thinking you don’t need an Internet presence. I sing the praises of law firm marketing on the Internet here and in my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, so I won’t do so again, except to say that no matter what your…
Two Inexpensive Ways to Add Images to Your Articles
I found gold today, and I had to share. Whether you are creating a blog post or posting an article on JDSupra, you should include one or more images. According to some studies, adding an image increases readership by as much as 94%. When I add an image to a JDSupra posting, it…
The Definitive Guide to Starting Your Own Law Firm . . . is Coming
Starting Your Own Law Firm When I created this website, I sought to make it a resource for new attorneys who want to start their own firms, and for established attorneys who want to grow the firms they have. There are many resources for learning the mechanics of starting a firm, so I spent…
Kindle Unlimited Review – You Just Became a Genius for $9.99 per Month
Stick with me while I get to the point.** I actively enjoy marketing my law firm. Probably because of my entrepreneurial bent, I find it very gratifying when I come up with a new marketing idea, implement it on a Monday, and by Wednesday of the following week it is already bearing fruit in…