The “News Item Placeholder” Method to Creating Blog Content
If you're new here, you may want to begin at the beginning. Click START HERE above, and be sure to subscribe to the Law Firm Marketing Newsletter. Tha....
The Definitive Guide to Speech-to-Text Dictation for Lawyers
I finally removed the small impediment that was preventing me from fully implementing speech-to-text dictation, and I have realized a quantum leap in ....
Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?
I’ve received this question a few times now by email, so rather than providing the same response each time, I thought I’d respond with an article.....
Shooting Law Marketing Video with an iPhone
The iPhone has an amazing video camera, but just clicking record may not produce a high-quality image. Here are some tips for shooting better-looking ....
How to Write Like a Pro in a New Content Niche
Here’s how to pivot your style and approach to write informative, engaging content in a new niche – Content Marketing Institute. Source: contentma....
Six Most Common Law Firm Marketing Mistakes
1. Thinking you don’t need an Internet presence. I sing the praises of law firm marketing on the Internet here and in my book, How to Create a Big,....
Ten Tips from a Podcast Listener to Make Your Legal Podcast Better
Hosting a podcast is a tremendous way to promote your law firm, as I previously discussed in detail in this article. Even if no one ever listens to th....
6 Design Action Items Every Law Firm Website Must Take – The National Law Review
Website design is the face of your business. It’s the nicest suit you wear to a meeting with your client, the neatly combed hair and shiny sh....
Six Rules for 100% Caller to Client Lead Conversion
Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are devoting lots of time and resources to marketing, but th....
The Definitive Guide to Starting Your Own Law Firm . . . Is Here!
My series on starting your own law firm is now live! This series is in response to all of you who wrote to say, “You know, Aaron, that law firm ....
How to Market Your Law Firm With a Podcast
Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of l....
Two Inexpensive Ways to Add Images to Your Articles
I found gold today, and I had to share. Whether you are creating a blog post or posting an article on JDSupra, you should include one or more images. ....
The Definitive Guide to Starting Your Own Law Firm . . . is Coming
Starting Your Own Law Firm When I created this website, I sought to make it a resource for new attorneys who want to start their own firms, and for es....
Kindle Unlimited Review – You Just Became a Genius for $9.99 per Month
Stick with me while I get to the point.** I actively enjoy marketing my law firm. Probably because of my entrepreneurial bent, I find it very g....
Don’t (Necessarily) Fear the Duplicate Content Reaper
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason t....
Why Your Online Content Needs Both Social and Search Optimization
“While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessar....
Law Firm Marketing – The Easy, No-Cost Way to Crush the Competition
I listen to a lot of podcasts, always looking for good law firm marketing ideas that I can pass along. I find that the same ideas seem to come in wave....
Another Benefit of Content-Based, Niche Marketing
I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not ge....
Websites vs. Blogs – Which One is Better and Why?
See on Scoop.it – Law Firm Marketing Websites and Blogs Are Different. What is the difference between a blog and a website? “Blog” and “we....
Don’t Dumb-Down Your Content – How to Show Off Your Expertise
Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in ....