Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?
If you're new here, you may want to begin at the beginning. Click START HERE above, and be sure to subscribe to the Law Firm Marketing Newsletter. Tha....
Shooting Law Marketing Video with an iPhone
The iPhone has an amazing video camera, but just clicking record may not produce a high-quality image. Here are some tips for shooting better-looking ....
How to Write Like a Pro in a New Content Niche
Here’s how to pivot your style and approach to write informative, engaging content in a new niche – Content Marketing Institute. Source: contentma....
Six Most Common Law Firm Marketing Mistakes
1. Thinking you don’t need an Internet presence. I sing the praises of law firm marketing on the Internet here and in my book, How to Create a Big,....
Ten Tips from a Podcast Listener to Make Your Legal Podcast Better
Hosting a podcast is a tremendous way to promote your law firm, as I previously discussed in detail in this article. Even if no one ever listens to th....
6 Design Action Items Every Law Firm Website Must Take – The National Law Review
Website design is the face of your business. It’s the nicest suit you wear to a meeting with your client, the neatly combed hair and shiny sh....
Six Rules for 100% Caller to Client Lead Conversion
Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are devoting lots of time and resources to marketing, but th....
How to Market Your Law Firm With a Podcast
Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of l....
Two Inexpensive Ways to Add Images to Your Articles
I found gold today, and I had to share. Whether you are creating a blog post or posting an article on JDSupra, you should include one or more images. ....
The Definitive Guide to Starting Your Own Law Firm . . . is Coming
Starting Your Own Law Firm When I created this website, I sought to make it a resource for new attorneys who want to start their own firms, and for es....
Kindle Unlimited Review – You Just Became a Genius for $9.99 per Month
Stick with me while I get to the point.** I actively enjoy marketing my law firm. Probably because of my entrepreneurial bent, I find it very g....
Don’t (Necessarily) Fear the Duplicate Content Reaper
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason t....
Why Your Online Content Needs Both Social and Search Optimization
“While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessar....
Law Firm Marketing – The Easy, No-Cost Way to Crush the Competition
I listen to a lot of podcasts, always looking for good law firm marketing ideas that I can pass along. I find that the same ideas seem to come in wave....
Another Benefit of Content-Based, Niche Marketing
I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not ge....
Websites vs. Blogs – Which One is Better and Why?
See on Scoop.it – Law Firm Marketing Websites and Blogs Are Different. What is the difference between a blog and a website? “Blog” and “we....
Don’t Dumb-Down Your Content – How to Show Off Your Expertise
Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in ....
Plan Your Work and Work Your Plan
A recent incident again showed me the power of niche marketing and reminded me that it is important to keep feeding the pipeline. Occasionally I brainstorm niches for my practice areas and buy ap....
Must-Have Plug-ins for Your Law Firm’s WordPress Website
First, a cautionary tale about plug-ins. A few weeks ago I switched to the WordPress theme you see before you. I really like this theme because on the....
How to Create (Legit) Backlinks to Your Site with Reddit
First let me tell you right up front that I haven’t tried this technique yet, but I have no doubt that it will work based on the video you are a....
How Your Preconceived Notions May Be Costing You Six Figures
When meeting with other attorneys at practice seminars, I frequently hear comments like, “I don’t represent individuals” or “I won’t take a ....
How to Manage Multiple Blogs Crazy Fast (for FREE!)
ManageWP Review I mention this service on the resources page, but it is such a game changer that I wanted to do a more in-depth review here. ManageWP....
Don’t Make it Hard for New Clients to Call You — How to Make Your Phone Number Clickable
The estimates vary, but it is safe to say that more than 50% of Internet searches are now being made on mobile devices. ....
Don’t Forget Bing and Yahoo in Your Law Firm Marketing Mix — How to Find Love and Success Even When Google Rejects You
The Holy Grail of search engine optimization for a law firm is to get your website in the number one position of the Goo....
Most Clients Find Their Lawyers Via the Internet — How to Make Sure it’s You They Find
According to a survey by FindLaw, 38% of clients find their lawyers via the Internet, and 29% still rely on a referral b....