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Add an Extra Monitor to Your Laptop for $14.99

Posted on October 20, 2017December 17, 2017 by Aaron Morris in Practice of Law, Tools for Your Practice
If you're new here, you may want to begin at the beginning. Click START HERE above, and be sure to subscribe to the Law Firm Marketing Newsletter. Tha....
Attorney with question

Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?

Posted on September 20, 2015December 4, 2015 by Aaron Morris in Starting Your Own Law Firm, Tools for Your Practice
I’ve received this question a few times now by email, so rather than providing the same response each time, I thought I’d respond with an article.....

Shooting Law Marketing Video with an iPhone

Posted on May 28, 2015August 8, 2016 by Aaron Morris in Law Firm Marketing
The iPhone has an amazing video camera, but just clicking record may not produce a high-quality image. Here are some tips for shooting better-looking ....

How to Write Like a Pro in a New Content Niche

Posted on May 23, 2015May 23, 2015 by Aaron Morris in Business, Law Firm Marketing
Here’s how to pivot your style and approach to write informative, engaging content in a new niche – Content Marketing Institute. Source: contentma....
Attorney with globe in hand

Six Most Common Law Firm Marketing Mistakes

Posted on March 12, 2015October 10, 2015 by Aaron Morris in Uncategorized
1. Thinking you don’t need an Internet presence. I sing the praises of law firm marketing on the Internet here and in my book, How to Create a Big,....

Ten Tips from a Podcast Listener to Make Your Legal Podcast Better

Posted on October 19, 2014April 28, 2015 by Aaron Morris in Law Firm Marketing, Your Own Law Firm
Hosting a podcast is a tremendous way to promote your law firm, as I previously discussed in detail in this article. Even if no one ever listens to th....

6 Design Action Items Every Law Firm Website Must Take – The National Law Review

Posted on October 5, 2014November 29, 2014 by Aaron Morris in Internet Marketing, Tools for Your Practice
  Website design is the face of your business. It’s the nicest suit you wear to a meeting with your client, the neatly combed hair and shiny sh....
attorney on telephone

Six Rules for 100% Caller to Client Lead Conversion

Posted on August 24, 2014May 7, 2016 by Aaron Morris in Internet Marketing, Law Firm Marketing, Starting Your Own Law Firm
Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are devoting lots of time and resources to marketing, but th....
Law Firm Podcast

How to Market Your Law Firm With a Podcast

Posted on August 17, 2014February 13, 2016 by Aaron Morris in Law Firm Marketing, Starting Your Own Law Firm, Tools for Your Practice
Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of l....
Happy Attorney

Two Inexpensive Ways to Add Images to Your Articles

Posted on August 15, 2014April 11, 2016 by Aaron Morris in Starting Your Own Law Firm, Tools for Your Practice
I found gold today, and I had to share. Whether you are creating a blog post or posting an article on JDSupra, you should include one or more images. ....
Attorney excited about law office

The Definitive Guide to Starting Your Own Law Firm . . . is Coming

Posted on July 20, 2014August 19, 2014 by Aaron Morris in Law Firm Marketing, Practice of Law, Starting Your Own Law Firm, Tools for Your Practice
Starting Your Own Law Firm When I created this website, I sought to make it a resource for new attorneys who want to start their own firms, and for es....

Kindle Unlimited Review – You Just Became a Genius for $9.99 per Month

Posted on July 20, 2014October 6, 2015 by Aaron Morris in Law Firm Marketing, Starting Your Own Law Firm
  Stick with me while I get to the point.** I actively enjoy marketing my law firm. Probably because of my entrepreneurial bent, I find it very g....

Don’t (Necessarily) Fear the Duplicate Content Reaper

Posted on June 26, 2014June 26, 2014 by Aaron Morris in anti-SLAPP, Business, Law Firm Marketing, Starting Your Own Law Firm
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason t....

Why Your Online Content Needs Both Social and Search Optimization

Posted on June 26, 2014June 26, 2014 by Aaron Morris in Uncategorized
“While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessar....

Law Firm Marketing – The Easy, No-Cost Way to Crush the Competition

Posted on June 20, 2014September 16, 2015 by Aaron Morris in Business, Law Firm Marketing, Starting Your Own Law Firm
I listen to a lot of podcasts, always looking for good law firm marketing ideas that I can pass along. I find that the same ideas seem to come in wave....

Another Benefit of Content-Based, Niche Marketing

Posted on June 19, 2014July 3, 2014 by Aaron Morris in Attorneys, Starting Your Own Law Firm, Your Own Law Firm
I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not ge....

Websites vs. Blogs – Which One is Better and Why?

Posted on June 14, 2014June 19, 2014 by Aaron Morris in Law Firm Marketing, Starting Your Own Law Firm
See on Scoop.it – Law Firm Marketing Websites and Blogs Are Different. What is the difference between a blog and a website? “Blog” and “we....
Content-Based Marketing

Don’t Dumb-Down Your Content – How to Show Off Your Expertise

Posted on June 7, 2014June 25, 2014 by Aaron Morris in Starting Your Own Law Firm, Tools for Your Practice
Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in ....
Distraction Sign

Plan Your Work and Work Your Plan

Posted on June 4, 2014November 12, 2014 by Aaron Morris in Internet Marketing, Starting Your Own Law Firm
A recent incident again showed me the power of niche marketing and reminded me that it is important to keep feeding the pipeline. Occasionally I brainstorm niches for my practice areas and buy ap....

Must-Have Plug-ins for Your Law Firm’s WordPress Website

Posted on June 1, 2014March 21, 2015 by Aaron Morris in Internet Marketing, Tools for Your Practice, Your Own Law Firm
First, a cautionary tale about plug-ins. A few weeks ago I switched to the WordPress theme you see before you. I really like this theme because on the....
Reddit for Law Firm Marketing

How to Create (Legit) Backlinks to Your Site with Reddit

Posted on May 27, 2014June 25, 2014 by Aaron Morris in Law Firm Marketing, Your Own Law Firm
First let me tell you right up front that I haven’t tried this technique yet, but I have no doubt that it will work based on the video you are a....
high horse

How Your Preconceived Notions May Be Costing You Six Figures

Posted on May 18, 2014October 6, 2014 by Aaron Morris in Income, Law Firm Marketing
When meeting with other attorneys at practice seminars, I frequently hear comments like, “I don’t represent individuals” or “I won’t take a ....
ManageWP backs up to dropbox

How to Manage Multiple Blogs Crazy Fast (for FREE!)

Posted on May 17, 2014September 8, 2016 by Aaron Morris in Law Firm Marketing, Starting Your Own Law Firm, Tools for Your Practice
ManageWP Review I mention this service on the resources page, but it is such a game changer that I wanted to do a more in-depth review here. ManageWP....
Cell Phone

Don’t Make it Hard for New Clients to Call You — How to Make Your Phone Number Clickable

Posted on May 6, 2014May 13, 2014 by Aaron Morris in Internet Marketing, Starting Your Own Law Firm
The estimates vary, but it is safe to say that more than 50% of Internet searches are now being made on mobile devices. ....
Yahoo and Bing

Don’t Forget Bing and Yahoo in Your Law Firm Marketing Mix — How to Find Love and Success Even When Google Rejects You

Posted on May 6, 2014June 25, 2014 by Aaron Morris in Law Firm Marketing, Your Own Law Firm
The Holy Grail of search engine optimization for a law firm is to get your website in the number one position of the Goo....

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Starting Your Own Law Firm Series

  • Starting Your Own Law Firm
  • Starting Your Own Law Firm – Should I Really Go “Solo”?
  • Starting Your Own law Firm – Choosing Your Office Space
  • Starting Your Own Law Firm – Equipping Your Office
  • Number 1 Rule for a Satisfying Law Practice
  • Adding Profit by Shedding Preconceived Notions
  • Six Rules for 100% Caller to Client Lead Conversion
  • How to Use Flat Fees for a Profitable Practice
  • How to Market Your Law Firm With a Podcast

Law Firm Marketing Series

  • Niche Marketing Roadmap
  • How to Pick a Niche Practice Area
  • Creating Your Niche Website
    • Create a Blog in 4 Minutes!
    • Create a Website in 15 Minutes!
  • How to Create Epic Content for Your Blog
  • Using Content Marketing to Show Off Your Expertise
  • How a Niche Site Can Add $100,000 to Bottom Line
  • Another Benefit of Content Based Marketing
  • How to Market Your Law Firm With a Podcast
  • 6 Rules for 100% Caller to Client Conversion

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Recent Posts

  • Add an Extra Monitor to Your Laptop for $14.99
  • Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?
  • Shooting Law Marketing Video with an iPhone
  • How to Write Like a Pro in a New Content Niche
  • Six Most Common Law Firm Marketing Mistakes
  • Ten Tips from a Podcast Listener to Make Your Legal Podcast Better
  • 6 Design Action Items Every Law Firm Website Must Take – The National Law Review
  • Six Rules for 100% Caller to Client Lead Conversion
  • How to Market Your Law Firm With a Podcast
  • Two Inexpensive Ways to Add Images to Your Articles

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NOTICE PURSUANT TO BUSINESS & PROFESSIONS CODE SECTION 6158.3: This website is for attorneys. If you are not an attorney, then quick, avert your eyes! Okay, if you insist on reading what is here, then please understand that while I sometimes use my amazing victories to illustrate points I am trying to make to other attorneys, the outcome of any case will depend on the facts specific to that case. Nothing contained in any portion of this web site should be taken as a representation of how your particular case would be concluded, or even that a case with similar facts will have a similar result. The result of any case discussed herein was dependent on the facts of that case, and the results will differ if based on different facts. And of course, nothing here should be taken as legal advice.

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