The Definitive Guide to Starting Your Own Law Firm . . . is Coming
If you're new here, you may want to begin at the beginning. Click START HERE above, and be sure to subscribe to the Law Firm Marketing Newsletter. Tha....
Kindle Unlimited Review – You Just Became a Genius for $9.99 per Month
Stick with me while I get to the point.** I actively enjoy marketing my law firm. Probably because of my entrepreneurial bent, I find it very g....
Don’t (Necessarily) Fear the Duplicate Content Reaper
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason t....
Why Your Online Content Needs Both Social and Search Optimization
“While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessar....
Law Firm Marketing – The Easy, No-Cost Way to Crush the Competition
I listen to a lot of podcasts, always looking for good law firm marketing ideas that I can pass along. I find that the same ideas seem to come in wave....
Another Benefit of Content-Based, Niche Marketing
I scored a hat trick this morning, and I wanted to share the experience with you. At the risk of sounding all lah dee dah and altruistic, I did not ge....
Websites vs. Blogs – Which One is Better and Why?
See on Scoop.it – Law Firm Marketing Websites and Blogs Are Different. What is the difference between a blog and a website? “Blog” and “we....
Don’t Dumb-Down Your Content – How to Show Off Your Expertise
Although my law firm thrives on content-based, Internet marketing, sometimes I am still taken aback when I see how well it all plays out. (Keeping in ....
Plan Your Work and Work Your Plan
A recent incident again showed me the power of niche marketing and reminded me that it is important to keep feeding the pipeline. Occasionally I brainstorm niches for my practice areas and buy ap....
Must-Have Plug-ins for Your Law Firm’s WordPress Website
First, a cautionary tale about plug-ins. A few weeks ago I switched to the WordPress theme you see before you. I really like this theme because on the....
How to Create (Legit) Backlinks to Your Site with Reddit
First let me tell you right up front that I haven’t tried this technique yet, but I have no doubt that it will work based on the video you are a....
How Your Preconceived Notions May Be Costing You Six Figures
When meeting with other attorneys at practice seminars, I frequently hear comments like, “I don’t represent individuals” or “I won’t take a ....
How to Manage Multiple Blogs Crazy Fast (for FREE!)
ManageWP Review I mention this service on the resources page, but it is such a game changer that I wanted to do a more in-depth review here. ManageWP....
Don’t Make it Hard for New Clients to Call You — How to Make Your Phone Number Clickable
The estimates vary, but it is safe to say that more than 50% of Internet searches are now being made on mobile devices. ....
Don’t Forget Bing and Yahoo in Your Law Firm Marketing Mix — How to Find Love and Success Even When Google Rejects You
The Holy Grail of search engine optimization for a law firm is to get your website in the number one position of the Goo....
Most Clients Find Their Lawyers Via the Internet — How to Make Sure it’s You They Find
According to a survey by FindLaw, 38% of clients find their lawyers via the Internet, and 29% still rely on a referral b....
Niches Make Riches – How a $5 Site Can Add $100,000 to Your Income
If you’ve been a regular reader here, then you know the heart of my law firm marketing is Internet marketing. Incredibly, I still occasionally g....
Understanding Long Tail Searches, and Why You Should Keyword Optimize for Your Location
Over and over again I see attorneys make the mistake of trying to optimize their websites for the biggest and best searc....
A Heartfelt Thank You for the #1 Law Firm Marketing Book on Amazon
One year ago today my e-book on law firm marketing, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, appeared on Am....
Fiverr.com – Your Law Firm’s Low Cost Personal Assistant
If you have not yet experienced the joy that is Fiverr.com, you are in for a real treat. Fiverr is the world’s largest online marketplace for $5 ser....