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Category: Starting Your Own Firm

Use Your Laptop or Television as a Second Monitor with Windows 10

Posted on August 25, 2020January 10, 2023 by Aaron Morris

  You may not be aware (as evidenced by the number of hardware devices I see being sold that do the same thing), Windows 10 has the ability to mirror your screen to any other Windows 10 computer, as well as other devices compatible with the Miracast standard. It’s a easy, free way to add…

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From the Trenches – Genius Advocacy or Sleazy Tactics?

Posted on August 23, 2020October 18, 2020 by Aaron Morris

Remember the days before the pandemic when we actually went to court for trials? In one of my many weird cases, the defendant had managed to continue the trial seven times and delayed my client’s day in court for over a year. Here is the technique he used, and while it is not something I…

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Don’t Let the Client’s Problems Create Problems for You

Posted on January 14, 2020October 18, 2020 by Aaron Morris

Being actively concerned about your clients’ problems will naturally come with the territory if you have a heart. When you are representing someone who is about to lose their home due to fraud, or lose visitation of a child through a custody battle, you can’t help but be awed by the life-altering nature of your…

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How to Use “Freemiums” to Market Your Law Firm

Posted on January 15, 2019February 2, 2023 by Aaron Morris

“Freemium” is a business model that works by offering a product or service free of charge (typically digital offerings such as eBooks) while charging a premium for advanced features, functionality, or related products and services. The word “freemium” is a portmanteau* combining the two aspects of the business model: “free” and “premium”.  Thanks Wikipedia. Freemiums…

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Student Debt? What Student Debt?

Posted on December 18, 2018February 4, 2023 by Aaron Morris

  With the downturn in the economy and the upturn in law school tuition, the perfect storm was created for a bumper crop of extremely dissatisfied law school grads, saddled with debt and finding only poor job prospects.  On my Internet Defamation Blog, I wrote about the law student from Thomas M. Cooley Law School…

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Don’t Be That Attorney – What Part of “Without Cause” Don’t You Understand?

Posted on January 14, 2017January 10, 2023 by Aaron Morris

Forgive me if I periodically vent here, but I’ll use my diatribes to illustrate important points. One of my fundamental points is that the practice of law is far more enjoyable if you are on the right side of a case. You can feel great about what you are doing, knowing that you are on…

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A Heartfelt Thank You for the #1 Law Firm Marketing Book on Amazon

Posted on March 28, 2014March 16, 2022 by Aaron Morris

One year ago today my e-book on law firm marketing, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down a spot or two, but for the…

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It’s Your Time to Shine, Juke Box Hero

Posted on March 21, 2014January 19, 2023 by Aaron Morris

In a town without a name, in a heavy downpour Thought he passed his own shadow, by the backstage door Like a trip through the past, to that day in the rain And that one guitar, made his whole life change – “Juke Box Hero” by Mick Jones (Foreigner) At the risk of sounding grandiose…

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Does Starting Your Own Law Firm Have to be a Lonely Experience?

Posted on February 17, 2014March 16, 2022 by Aaron Morris

I happened across an article entitled Thinking of Going Solo? Think Carefully, published on the American Bar Association website by an attorney named Jennifer Ator. It is important to read the introductory paragraph, because Ms. Ator specifically confirms that starting your own firm can be a wonderful thing, and states that once her friends “eventually…

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How Does Google Work?

Posted on November 29, 2013March 16, 2022 by Aaron Morris

In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I discuss all the factors Google looks at to determine which search results will appear on page one. I came across this very good video that discusses the issues as well, and provides a basic…

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Chocolate-Covered Strawberries Restore My Faith in Humanity

Posted on October 2, 2013March 16, 2022 by Aaron Morris

No doubt much to the chagrin of my partner, I give away an obscene amount of free legal services. The thing is, I’ve been doing this so long that I have worked out easy solutions for many of the legal problems I get calls about. Most attorneys would no doubt bring the caller in and…

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New York Busts 19 Companies for Fake On-Line Reviews

Posted on September 27, 2013March 16, 2022 by Aaron Morris

Bloomberg Businessweek published a great article on Tuesday, discussing fake Yelp reviews, following a sting operation in New York, designed to catch businesses engaging in the process. Referring to the process as “astroturfing”, the article details the sting by the New York State Attorney General. The AG set up a fake yogurt shop in Brooklyn,…

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Five Reasons Attorneys Get Suckered by SEO Marketing Scams (and How to Make Sure You’re Not One of Them)

Posted on September 27, 2013February 21, 2023 by Aaron Morris

In my book, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, I provide the following anecdote: There is a classic Peanuts comic, where Linus is going door to door trying to sell wadded up pieces of paper as cat toys. His sales presentation is good,…

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Yelp Reviews for Attorneys – Yelp Sues the McMillan Law Group, Claiming it Posted Fake Reviews

Posted on September 10, 2013March 16, 2022 by Aaron Morris

Yelp Reviews for Attorneys As part of your legal marketing, it is very beneficial if you can offer testimonials, and great if you have good on-line reviews. However, what follows is a cautionary tale of why attorneys must avoid the temptation of creating their own reviews. My primary practice area is free speech and defamation,…

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Unhappiest Job in America: Associate Attorney

Posted on April 11, 2013March 16, 2022 by Aaron Morris

The website CareerBliss.com has compiled a list of the happiest and unhappiest jobs in America, and found that associate attorney is the absolute worst. Based on a survey of 65,000 employees, which examined such factors as relationship with boss, work environment, job resources, compensation, daily tasks and control over work, associate attorney rated just 2.89…

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If You Lie Down With Dogs You Wake Up With Fleas — Rule #1 for a Satisfying Law Practice

Posted on November 23, 2012March 16, 2022 by Aaron Morris

My book on starting your own firm is oh so close to publication, and a call from opposing counsel today reminded me of the ramifications of violating Rule 1 from that book. Rule 1 is a lesson they never teach in law school; one that many attorneys never learn. In civil litigation, no one is…

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The Thing Speaks for Itself

Posted on February 22, 2012March 16, 2022 by Aaron Morris
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Let Me Google That For You

Posted on January 24, 2012March 16, 2022 by Aaron Morris

  I just had one of those “how did I not know about this great website” moments. But first let me tell you how I’m going to use this site. Here is how the call typically goes. Caller:  “I just got fired and my union isn’t doing anything about it.” Me:  “Oh, I’m so sorry, we…

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Contact Aaron Morris

Aaron Morris
Morris & Stone, LLP
11 Orchard Road, Suite 106
Lake Forest, CA 92630
(714) 954-0700
Email Aaron Morris

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