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Category: Income

How to Use Flat Fee Arrangements to Promote a Winning (and Profitable) Practice [Updated]

Posted on August 17, 2020January 22, 2023 by Aaron Morris

Flat fee arrangements are amazingly liberating. Most of my fellow litigators won’t take a case on a flat fee, either because they are concerned that they will grossly underestimate the time the case is going to take and end up with an effective hourly rate of $8.25, or simply because they think they’ll make more…

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How Your Preconceived Notions May Be Costing You Six Figures

Posted on May 18, 2020January 22, 2023 by Aaron Morris

  When meeting with other attorneys at practice seminars, I frequently hear comments like, “I don’t represent individuals” or “I won’t take a case worth less than [fill in the blank].” You may have decided that under your business model it doesn’t make sense to take on small cases, and there is some wisdom to…

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How to Use “Freemiums” to Market Your Law Firm

Posted on January 15, 2019February 2, 2023 by Aaron Morris

“Freemium” is a business model that works by offering a product or service free of charge (typically digital offerings such as eBooks) while charging a premium for advanced features, functionality, or related products and services. The word “freemium” is a portmanteau* combining the two aspects of the business model: “free” and “premium”.  Thanks Wikipedia. Freemiums…

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All Clients Will Shop On Price if That is the Only Distinguishing Factor

Posted on December 19, 2018October 18, 2020 by Aaron Morris

I’m not here to spread doom and gloom about the legal job market, but these articles keep catching my eye. The latest if from the , where Paul Caron reported on a service he described as the eBay for lawyers, with the terrible name Shpoonkle. The Shpoonkle service allows clients to post their legal problems,…

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Understanding Long Tail Searches, and Why You Should Keyword Optimize for Your Location

Posted on April 27, 2014March 16, 2022 by Aaron Morris

Over and over again I see attorneys make the mistake of trying to optimize their websites for the biggest and best search terms or, worse, paying big money for pay-per-click ads for those terms. Allow me to explain why, as counter-intuitive as it may appear, that you want to optimize for the search terms that…

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A Heartfelt Thank You for the #1 Law Firm Marketing Book on Amazon

Posted on March 28, 2014March 16, 2022 by Aaron Morris

One year ago today my e-book on law firm marketing, How to Create a Big, Fat Pipeline of New Clients for Your Law Firm in Just 10 Days, appeared on Amazon, and shot straight to number one among all the books in that category. It occasionally drifts down a spot or two, but for the…

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Fiverr.com – Your Law Firm’s Low Cost Personal Assistant

Posted on March 23, 2014March 16, 2022 by Aaron Morris

If you have not yet experienced the joy that is Fiverr.com, you are in for a real treat. Fiverr is the world’s largest online marketplace for $5 services, with weird services such as “I will write any message on my lips and take a photo” or “I will make fun of someone in my stand-up…

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A New Way to (Possibly) Add to Your Bottom Line — Write A Bonus Into Your Fee Agreement

Posted on April 3, 2012March 16, 2022 by Aaron Morris

I had nothing to do with this case, but an attorney friend of mine alerted me to this very interesting issue arising from an attorney fee application. Here is the scenario. A party won a breach of contract action and was entitled to attorney fees under the contract in question. As you are no doubt…

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Let Me Google That For You

Posted on January 24, 2012March 16, 2022 by Aaron Morris

  I just had one of those “how did I not know about this great website” moments. But first let me tell you how I’m going to use this site. Here is how the call typically goes. Caller:  “I just got fired and my union isn’t doing anything about it.” Me:  “Oh, I’m so sorry, we…

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Contact Aaron Morris

Aaron Morris
Morris & Stone, LLP
11 Orchard Road, Suite 106
Lake Forest, CA 92630
(714) 954-0700
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