When meeting with other attorneys at practice seminars, I frequently hear comments like, “I don’t represent individuals” or “I won’t take a case worth less than [fill in the blank].” You may have decided that under your business model it doesn’t make sense to take on small cases, and there is some wisdom to…
Category: Law Firm Marketing
How to Market Your Law Firm With a Podcast
Why you should market your law firm with a podcast. I am relatively new to the podcasting phenomenon, but I have fully embraced this great method of law firm marketing. Arguably, the concept of podcasting in its broadest sense – making digital audio files available – has been around since the ‘80s, but the ability…
Niches Make Riches – How a $5 Site Can Add $100,000 to Your Income
If you’ve been a regular reader here, then you know the heart of my law firm marketing is Internet marketing. Incredibly, I still occasionally get push-back from some attorneys who are doing just fine with no Internet marketing whatsoever, and can’t imagine why I go down that road. I know one attorney in particular…
Ten Tips from a Podcast Listener to Make Your Legal Podcast Better
Hosting a podcast is a tremendous way to promote your law firm, as I previously discussed in detail in this article. Even if no one ever listens to the podcast (not a goal I am recommending), the podcast will nonetheless help to establish you as an expert, and brings major SEO benefits. I am…
Six Rules for 100% Caller to Client Lead Conversion
Caller to Client Lead Conversion I sometimes hear attorneys crying the blues because they are devoting lots of time and resources to marketing, but they just can’t get their firm to where they want it to be. If you find yourself singing that tune, it may be time to take a hard look at your…
Don’t (Necessarily) Fear the Duplicate Content Reaper
Duplicate Content Will Google and the other search engines ban you if you publish duplicate content? Before I answer, let’s discuss the reason this issue would ever present itself. I don’t recommend or suggest that you ever publish IDENTICAL duplicate content. But if you have a blog for each of your various practice areas, it…
Shooting Law Marketing Video with an iPhone
The iPhone has an amazing video camera, but just clicking record may not produce a high-quality image. Here are some tips for shooting better-looking video using an iPhone. Source: wistia.com As much as I’d like to add video to my marketing mix, I have the perfect face for radio, as they say. Perhaps I…
The Definitive Guide to Starting Your Own Law Firm . . . is Coming
Starting Your Own Law Firm When I created this website, I sought to make it a resource for new attorneys who want to start their own firms, and for established attorneys who want to grow the firms they have. There are many resources for learning the mechanics of starting a firm, so I spent…
Kindle Unlimited Review – You Just Became a Genius for $9.99 per Month
Stick with me while I get to the point.** I actively enjoy marketing my law firm. Probably because of my entrepreneurial bent, I find it very gratifying when I come up with a new marketing idea, implement it on a Monday, and by Wednesday of the following week it is already bearing fruit…
Law Firm Marketing – The Easy, No-Cost Way to Crush the Competition
I listen to a lot of podcasts, always looking for good law firm marketing ideas that I can pass along. I find that the same ideas seem to come in waves, and one idea currently riding the crest is the idea of scheduling your email time. The new conventional thinking (read to the end to see…
How to Create (Legit) Backlinks to Your Site with Reddit
First let me tell you right up front that I haven’t tried this technique yet, but I have no doubt that it will work based on the video you are about to see. Let me also tell you that the guy who does the video, “Jay,” really knows his stuff, but he takes…
How to Manage Multiple Blogs Crazy Fast (for FREE!)
ManageWP Review I mention this service on the resources page, but it is such a game changer that I wanted to do a more in-depth review here. ManageWP is a service (and plug-in) that allows you to manage multiple WordPress blogs from the same dashboard. Using the term “WordPress BLOG” is a bit of a misnomer…
Don’t Forget Bing and Yahoo in Your Law Firm Marketing Mix — How to Find Love and Success Even When Google Rejects You
The Holy Grail of search engine optimization for a law firm is to get your website in the number one position of the Google search results for your practice area. But contrary to popular belief, Google is not the only game in town. The number varies based on a number of factors, including the demographic…
Most Clients Find Their Lawyers Via the Internet — How to Make Sure it’s You They Find
According to a survey by FindLaw, 38% of clients find their lawyers via the Internet, and 29% still rely on a referral by a friend or relative. By comparison, in 2005 a full 65% relied on referrals by a friend or relative, and only 7% looked to the Internet. However, applying a little logic reveals…